2025 Peterson Farms Seed Product Guide

It’s a lot of project management, a little working with the printer, a TON of collaborating with the agronomy and sales teams and a full load of creativity (plus a large dose of herding cats)… it’s the annual Product Guide.

From start to finish, this project is one of the larger pieces that I have taken from an external project to a completely inside job… minus the organized crime.

Catalog design and print layout is where I have found my sweet spot. To say I love symmetry and a well thought out page is (clearly) an understatement.