Hello. I’m Lacie, a self-taught graphic designer from the tundra.
Just kidding, I live in North Dakota... yes, we have the internet.
I love my dog (Daisy), great typography, the smell of catalogs (and the layouts, of course), good grammar, The Office, sports and a well made oat milk vanilla latte.
I will never: use Comic Sans, cheer for the Packers, ignore poor kerning or eat shrimp.
Peterson Farms Seed
2023 - Present
Marketing Director
Since taking over the role of Marketing Lead, I have crafted campaigns that connect with farmers, showcase top-quality seeds and highlight the company’s unique value. From branding to field events, it’s a creative, fast-paced role that blends strategy with a passion for agriculture.
Peterson Farms Seed
2016 – 2023
Graphic Design / Communications Team
Since joining the Peterson Farms Seed team in 2016, we were able to bring 90% (excluding photography and commercial/video shoots) of the creative needs in-house.
From printed sales collateral, to spearheading our new website design, to branding for new distribution channels and programs, to internal design needs of all shapes and sizes, I have had the opportunity to do it all at Peterson Farms Seed.
Another benefit? I have fun at Halloween, make GREAT white chicken chili for potlucks and am generally a fun person to work with.
Freelance Design
2014 – Current
Design / Miscellaneous Creative Fun
“Hey Lacie, do you still do that ‘creative’ stuff? Could you create a logo for us?” - countless people from high school / college / etc.
Besides branding and logo work, I keep my focus and time mainly in two areas when it comes to freelance work: print layout and fun projects.
I work with a handful of local companies and individuals on a contract basis for their sales collateral / catalogs as well as newsletters and miscellaneous advertising needs.